Guitar Center to open this week Emeryville Public Market

News & Awards.

TMG Partners has won awards for many projects
including honors for “Best Mixed Use,”
“Best Office,” and “Best Historic Rehabilitation”.

January 30, 2012
San Francisco Business Times
Guitar Center to open this week Emeryville Public Market

Guitar Center plans to open its new location in the TMG Partners' Emeryville Public Market on Friday. The retailer will move into a 17,000-square-foot space in a space that previously housed a Borders Books & Music.

The store will include space for lessons and rehearsals - a new concept Guitar Center is trying out.

Guitar Center has more than 219 stores nationwide including in San Francisco, San Jose and Concord. The Emeryville store is a relocation of the El Cerrito store, which had been open since 1996.

The opening celebration kicks off this Thursday afternoon with performances by the Emery Secondary School Guitar Club, Youth Musical Theater Co., In the Moment, Oakland School for the Arts Guitar Ensemble, the Black Bones, Firehouse Art Collective and State Line Empire.

Adding Guitar Center to the Public Market is part of TMG's efforts to revamp the market, which features an international food court, a movie theater and various merchants.

The firm is renovating 60,000 square feet of the 200,000-square-foot market at 5959 Shellmound St. to prepare for a major overhaul of the existing 14-acre retail and office complex into a pedestrian-oriented neighborhood.

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