News & Awards.
including honors for “Best Mixed Use,”
“Best Office,” and “Best Historic Rehabilitation”.
Thirsty to see Christopher Nolan flick as the director intended, moviegoers are buying $100 tickets, standing for three hours, or coding entire websites.
San Franciscans are desperate to plant themselves in front of a massive screen for three hours to watch Christopher Nolan’s latest epic as the auteur intended. Even if it’s at 3 a.m.
Only 24 theaters in the country have the ability to show “The Odyssey” in 70mm IMAX, which gives an expansive view of the movie’s abundant action scenes and Tom Holland’s full forehead.
The sole option in San Francisco is at the Metreon AMC Theater, which also happens to have one of the largest screens in the entire country.
For the non-Letterboxd power users: 70mm refers to the actual size of the film, larger than the typical 35mm — which provides sharper and more dynamic images — while IMAX is a type of camera and projector that is able to show more of the movie itself.
About 150,000 people bought tickets to U.S. IMAX showings when the tickets initially went on sale a year ago. But now, people are resorting to whatever means possible to watch. That means paying $100 for resale tickets on. Or, as a Metreon staffer told us, buying up wheelchair spots and sneaking in a folding chair or simply standing for the entirety of the 2 hour and 52 minute film.
San Francisco resident Andrew Baker has even created an AI-assisted website called Imaxxing to alert users when ticketholders cancel their seats and spots in the packed theater briefly open up. Users select where and how soon they want to see the movie, how much notice they require, and how many tickets they want. They get an email alert when seats are available.
Baker calculated AMC Metreon as the country’s third-hardest theater for a last-minute ticket. (Imaxxing eliminates the front row because of obvious reasons.) Your odds were better trekking the hour to Regal Hacienda Crossings in Dublin, where many more are available. Still, Baker said the Bay Area seems to show the biggest gap between demand from Nolan-obsessed cinephiles and the scarce supply of available tickets.
Imaxxing has gained more than 1,300 users in less than a week. Over half have set the AMC Metreon in San Francisco as their preference.
“A lot of tech company employees, I find, romanticize a less connected lifestyle, and so maybe that’s like this film format, which is a little impractical and very analog,” said Baker, an engineer at AI company Temporal. “That thread of it maybe is what connects with a professional class, which otherwise has fatigue on how connected they are day to day.”
Baker — it should be noted — has not actually himself seen the film yet. His wife refuses to go with him at 3 a.m.
OOO for ‘The Odyssey’
Imaxxing allows users to opt out of 3 a.m. showings, but not those during normal working hours.
“My assumption, perhaps, is that if you care enough about seeing this movie in this particular — some would say a little bit excessively specific — IMAX format, you’re probably willing to play hooky from work to do it,” Baker said.
Some moviegoers at the Metreon for early morning Friday screenings managed to score tickets for the movie just days before, but their ticket options limited them to the first or second rows.
James Trejo took the day off work to see it with his son, Nick, who had flown in late the night before from Sweden. They sat in the third row and bought their seats three weeks out.
“This is what I was looking forward to on the plane,” Nick said.
Hundreds of people streamed out of the IMAX theater around 9:15 am on Friday, some wearing pajamas and holding blankets, others in full business casual. Several blinked bleary-eyed in the light of the sun, which had risen after they entered the theater and made the AMC lobby sweltering.
Friends Chai, Uttkarsh, and Harshidh got their tickets four weeks ago and sat in the fifth row. The catch? Their showtime was at 6 a.m.

